BMW and Mini launch new digital car locator

BMW and Mini launch new digital car locator

The new tool on the BMW and Mini websites makes it easier to find your perfect new car

BMW and Mini have launched a new online digital car locator, which aims to make it easier to search and find the right car to fit your requirements. 

Adding to the existing digital tools the brands offer, the ‘New Car Locator’ allows you to search firms’ network of new stock models – allowing you to find the right car for you without having to wait for it to be produced. 

The site offers extensive details about individual cars with information on specs, and the cars are typically available to be delivered within two weeks. You can also search depending on how you’re looking to buy your car – either in full or with monthly payments with BMW Financial Services.

You can also reserve the vehicle online – either by submitting an enquiry to the BMW or Mini dealer or by paying a £500 reservation fee. 

Chris Brownridge, sales director of BMW Group UK said: “BMW and Mini customers have high expectations, and these extend well beyond the vehicle into the purchase process itself. BMW Group is taking the lead and investing in digital sales platforms, ensuring that customers have a premium experience throughout the purchase journey.

“In what is clearly going to be a challenging year for automotive retail, it is more important than ever that we provide customers with the right tools to research their next vehicle from home.”

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